International Institute of Digital Marketing Management (IIDMM)
The Code of Conduct sets the ethical and professional standards expected of all members, students, fellows, partners, and associates of IIDMM. Every member is required to uphold these standards to maintain the integrity of the Institute and the digital marketing profession.
1. Professional Integrity
- Members shall act honestly, fairly, and transparently in all professional dealings.
- Members shall avoid practices that could mislead clients, employers, or the public.
- False claims, plagiarism, or misrepresentation of qualifications, skills, or results are strictly prohibited.
2. Compliance with Laws and Regulations
- Members must comply with all applicable laws, regulations, and ethical standards within the countries where they operate.
- Members shall respect intellectual property rights and avoid unauthorized use of copyrighted materials, data, or digital assets.
3. Confidentiality
- Members shall maintain the confidentiality of all information obtained in the course of their professional duties, unless disclosure is legally required.
- Personal or client data must not be shared, sold, or misused for personal gain.
4. Professional Competence & Development
- Members must continuously develop their skills and knowledge to remain relevant in the fast-changing field of digital marketing.
- Members should only undertake work they are competent to perform, and seek guidance or training where necessary.
5. Ethical Marketing Practices
- Members shall ensure that marketing practices are truthful, respectful, and socially responsible.
- Avoid misleading advertisements, click fraud, fake followers, spamming, or manipulative digital strategies.
- Respect diversity and avoid discriminatory or offensive content in marketing campaigns.
6. Respect and Fairness
- Members shall treat clients, colleagues, students, and the public with dignity, fairness, and respect.
- Harassment, discrimination, exploitation, or abusive behavior of any kind will not be tolerated.
7. Conflict of Interest
- Members must declare any potential conflicts of interest that may influence their professional judgment.
- Personal interests should never compromise professional responsibilities.
8. Accountability
- Members are accountable for their actions, decisions, and recommendations.
- Members must accept constructive criticism and be willing to correct mistakes promptly.
9. Use of IIDMM Designations
- Members may use designations (AIDMM, MIDMM, FIDMM) only while they are in good standing with the Institute.
- Misuse of designations, titles, or the IIDMM brand will result in disciplinary action.
10. Disciplinary Actions
Breaches of this Code may result in:
- Written warnings
- Suspension of membership
- Termination of membership
- Withdrawal of professional designatory titles
- Legal action where necessary
By joining IIDMM, all members agree to abide by this Code of Conduct and uphold the reputation of the Institute and the profession of digital marketing management.